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Your full URL (e.g. https://www.yoursite.com)
The referrer (e.g. google, newsletter, facebook)
GA4 utm_id, recommended for joining campaign data.
utm_id
Marketing medium (e.g. banner, cpc, email, sms)
Payoff, product or brand (e.g. mybrand, spring_sale)
Identify the term or keywords
Identify different ads content
utm_source_platform, the platform managing traffic.
utm_source_platform
utm_creative_format; not currently reported in Analytics properties.
utm_creative_format
utm_marketing_tactic; not currently reported in Analytics properties.
utm_marketing_tactic
One key=value pair per line. Existing URL parameters are preserved.
Website URL required
Source required
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What is the Google Url builder?
Let's imagine that you've just started a promotion campaign and it turns out to be a success (or a disaster). The problem is you've no idea why it turned out to be so great (or so disastrous).
You need to know which channel directed the most traffic to your website. You might think that once you have your Google Analytics account setup on your website, all data will be there, but it won’t give you the detailed campaign information.
Fortunately, there is Google URL builder, a tool by SeoChecker made for develpers who like to know more and optimize campaigns.
UTM parameters are unique tags that are added to your URL in the Google URL builder.
When users click on one of your custom links, these unique parameters are sent to your Analytics account so you can identify the URLs that are most effective in attracting users to your content.
How to find custom campaign in Google Analytics?
In Google Analytics 4, open Reports Acquisition Traffic acquisition and use dimensions such as Session source/medium and Session campaign.
For consistent attribution, Google recommends setting at least utm_source, utm_medium, utm_campaign, utm_id and utm_source_platform. Do not use UTMs on internal links.
utm_source
utm_medium
utm_campaign
Your link before
Your link with Google URL Builder
Remeber: don't use URL builder for internal linking otherwise Google Analytics will overwrite the original internal data.
Google Analytics is case sensitive, so don't duplicate UTM parameters in uppercase or lowercase. Use always the same namespace.
For Google Ads, keep auto-tagging enabled whenever possible: GA4 prioritizes auto-tagging data. The ValueTrack preset enriches manual parameters; it does not replace Google's generated click identifier.
Information and examples
The following table gives you a detailed explanation and example of each of the campaign parameters. To learn more, check out the links in the related resources section below.
Website Url
Your standard url.Example: https://www.seochecker.it
Campaing Source
Use utm_source to identify a search engine, newsletter name, or other source. Example: google
Campaign Medium
Use utm_medium to identify a medium such as email or cost-per-click. Example: cpc
Campaign Name
Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. Example: spring_sale, christmas etc.
Campaign Content
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. Example: logolink or textlink
References and resources
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