Google URL builder

Google URL builder

Build your Google campaign url for better tracking

This builder allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in your Google Analytics account.

Analytics Google Tracking script

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Website URL *

Your full URL (e.g.

Campaign Source *

The referrer (e.g. google, newsletter, facebook)

Campaign Medium

Marketing medium (e.g. banner, cpc, email, sms)

Campaign Name

Payoff, product or brand (e.g. mybrand, spring_sale)

Campaign Term

Identify the term or keywords

Campaign Content

Identify different ads content

What is the Google Url builder?

How you can use it in your campaign?

Let's imagine that you've just started a promotion campaign and it turns out to be a success (or a disaster). The problem is you've no idea why it turned out to be so great (or so disastrous).

You need to know which channel directed the most traffic to your website. You might think that once you have your Google Analytics account setup on your website, all data will be there, but it won’t give you the detailed campaign information.

Fortunately, there is Google URL builder, a tool by SeoChecker made for develpers who like to know more and optimize campaigns.

UTM parameters are unique tags that are added to your URL in the Google URL builder.

When users click on one of your custom links, these unique parameters are sent to your Analytics account so you can identify the URLs that are most effective in attracting users to your content.

How to find custom campaign in Google Analytics?

There are a couple of ways in which URL building can be found on your Analytics account. Depending on how your profile is set up and what the version of your Google Analytics is, you can go there by choosing different paths.

In the old version of Google Analytics, the data can be found under: Traffic Sources Campaigns.

In the new version of Google Analytics, the data can be found under: Traffic Sources Sources Campaigns.

Acquisition Campaign All Campaigns will also work for you.

Your link before
Analytics data collection:
  1. (Other)
  2. Organic Search
  3. Direct
  4. Referral
  5. Email

Your link with Google URL Builder
Analytics data collection:
  1. / link
  2. / link
  3. / banner
  4. ADS - Facebook / promo
  5. Summer sale

Remeber: don't use URL builder for internal linking otherwise Google Analytics will overwrite the original internal data.

Google Analytics is case sensitive, so don't duplicate UTM parameters in uppercase or lowercase. Use always the same namespace.

Finally don't use "/" slash character in your UTM parameters, slash is used to separate paths and it can cause problem or error during Analytics recognition data.

Information and examples

Let's diving into each UTM parameter

The following table gives you a detailed explanation and example of each of the campaign parameters. To learn more, check out the links in the related resources section below.

Website Url


Your standard url.

Campaing Source


Use utm_source to identify a search engine, newsletter name, or other source.
Example: google

Campaign Medium

Use utm_medium to identify a medium such as email or cost-per-click.
Example: cpc

Campaign Name

Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Example: spring_sale, christmas etc.

Campaign Content

Used for A/B testing and content-targeted ads.
Use utm_content to differentiate ads or links that point to the same URL.
Example: logolink or textlink

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