3 Tracking Tools for your Marketing Campaigns

At the heart of a digital marketing campaign is the importance of performance monitoring.

3 Tracking Tools for your Marketing Campaigns

Add Tracking Tools to a Campaign

Why for a digital marketer it is so fundamental to use tracking tools?

At the heart of a digital marketing campaign is the importance of performance monitoring.

The most important part of a campaign is to study the data that emerges more than the results themselves, which allows you to fine-tune future campaigns and increase the likelihood of success.

Using very advanced software such as Google Analytics or Google Ads, it is possible to obtain a great deal of information on both the organic and campaign performance in relation to the audience (age, gender, geographical origin), the device used (PC, mobile, tablet), the operating system (Android or iOS) and the events recorded on your website.

Among the parameters to be checked is the 'digital' origin of the user, which can be:

- organic search, when the user finds your site via search;

- referral, when a third-party service refers to your site;

- direct, when the user types your site directly into the search bar;

- social, when they arrive via your social pages;

- paid search, when the user reaches your site through an advertising campaign.

It is precisely this last type that we will discuss in this article, in particular the tracking tools you can use to correctly set up the URLs, events and emails of your campaigns from which users come.

These 3 tools are provided by SeoChecker and are totally free:

- Google URL Builder;

- iOS Tracking URL;

- Google Play URL Builder;

 

Google URL Builder

SeoChecker's Google URL Builder is a tool that can easily add campaign parameters to URLs: in this way you will be able to track Custom Campaigns through Google Analytics.

Set the UTM parameters, which are unique tags, for your URL by simply filling in the form: the builder will automatically generate the URL that you can use for your campaign and display on Google Analytics.

google url builder

google url builder result

How to find generated URL on Google Analytics

You can find them, depending on the version you are using, by clicking on Traffic Sources > Campaigns or Traffic Sources > Sources > Campaigns.

One more way is Acquisition > Campaign > All Campaigns.

Examples of UTM parameters

In the following table you can check some examples of UTM parameters to build your URL correctly.

Website URL

Your standard url.

Example: https://www.seochecker.it

Campaign Source

Use utm_source to identify a search engine, newsletter name, or other source.

Example: google

Campaign Medium

Use utm_medium to identify a medium such as email or cost-per-click.

Example: cpc

Campaign Content

Used for A/B testing and content-targeted ads.

Use utm_content to differentiate ads or links that point to the same URL.

Example: logolink or textlink

Campaign Name

Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.

Example: spring_sale, christmas etc.

 

iOS Tracking URL

SeoChecker's iOS Tracking URL alllows you to monitor your iOS Campaigns in Google Analytics.

As in the Google URL Builder, you just need to fill in the form to build the URL.

ios url builder

ios url builder

In the table below you will see the explanation of the parameters:

Google Analytics Property ID

Used to identify the Google Analytics Property

Example: UA-XXXX-YY

AD Network

Used to identify the AD Network source

Redirect URL

The URL to which the user will be redirected

Example: https://itunes.apple.com/us/app/my-app/id123456789

iTunes Store ID

Used to identify the iTunes Store Property

App ID

Your app's Bundle Identifier

Example: com.company.app

Campaign Source

Campaign source; used to identify a search engine, newsletter, or other source

Example: google

Campaign Medium

Campaign medium; used to identify a medium such as email or cost-per-click (cpc)

Example: cpc

Campaign Term

Campaign term; used with paid search to supply the keywords for ads

Example: running+shoes etc.

Campaign Content

Campaign content; used for A/B testing and content-targeted ads to differentiate ads or links that point to the same URL

Example: logolink or textlink

Campaign Name

Google Ads autotagging parameter; used to measure ads. This value is generated dynamically and should never be modified.

Example: logolink or textlink

 

Google Play URL Builder

Thanks to SeoChecker's Google Play URL Builder, you can add UTM parameters to URLs to monitor Google Play Campaigns.

google play url builder

google play url builder result

The parameters you need to fill in are:

AD Network

Used to identify the AD Network source

App ID

The final package that is used in your built .apk's manifest

Example: com.company.app

Campaign Name

Google Ads autotagging parameter; used to measure ads. This value is generated dynamically and should never be modified.

Example: logolink or textlink

Campaign Source

Campaign source; used to identify a search engine, newsletter, or other source

Example: google

Campaign Medium

Campaign medium; used to identify a medium such as email or cost-per-click (cpc)

Example: cpc

Campaign Term

Campaign term; used with paid search to supply the keywords for ads

Example: running+shoes etc.

Campaign Content

Campaign content; used for A/B testing and content-targeted ads to differentiate ads or links that point to the same URL

Example: logolink or textlink

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